Not the association I was looking for!
Having just read Danny’s article at SEOmoz about Facebook Marketing I did a quick search on Google.com for my name, ah come on who wouldn’t.
When you think about the millions of profiles each of the social and professional networks have it’s a bit surprising they don’t appear in SERP’s more often.
But, before we get onto that I thought it was just worth mentioning Xing, my Xing profile appears in SERP’s for my name on Google.com, position 4. Good for them, except when you click …

I know, first hand just how difficult it is to monetise a project, even if people love it, Cordiva asks how Twitter can monetise itself.
I think they really only have one choice - make a deal with the network to get a penny from each message sent to the service, this means no interuptive marketing, no extra cost to the user, no subscriptions just a little profit sharing, however they will need real scale.
Whatever the answer I hope they find one as it’s a great service, well except for the …

Social Media Planning
With social media now being an integral part of an integrated search marketing campaign it is becoming more important to have a framework with which to assess, plan and deploy social media strategies.
Social media marketing has started to reach mainstream business, with companies like Cisco using it for a product launch and Cheetos getting all Web 2.0.
So, if a company like Cisco can use social media for something as un-sexy as a new router then just about anyone can. However, it’s probably a good idea to have some …

Yahoo! Answers has been around for a while now and yet still some major brands are not using it as a resource to help in their marketing effort. Yes it can help build your reputation as an expert on your subject, but it can be used to build a strong social media profile as a brand that has joined the conversation.
The knowledge partner programme has been specifically designed to allow organisations with expertise to answer questions in their category and it’s free to join. This service is for experts in …

Universal search has been around for a while now, we are all used to seeing the various Google properties popping up in organic results, search for a London Hotel and you’ll get Google Maps with Google Business Directory. Search for a product and you will get Google products. Nothing new, if somewhat under utilized by some.
My prediction is the day will come when Google integrate true people search and social networks.
Imagine you search for John Smith on Google and it returns their LinkedIn profile, Facebook profile etc, pretty much standard …

Today I saw the press launch of British Airways new social network called Metrotwin aimed at connecting